> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pressmaster.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Instant Creation

> Create a single ready-to-post piece of content, social posts, articles, newsletters, video scripts, or press releases, quickly and in your brand voice.

Instant Creation is the fastest way to go from an idea to a finished piece of content. Drop in a topic, import existing material, or start from a trend, and Pressmaster generates publication-ready content in your voice across any format.

## Content types

* **Social media posts**, LinkedIn, Twitter/X, Instagram, Facebook, Bluesky
* **Articles**, long-form thought leadership with SEO optimization, data enrichment, and fact-checking
* **Newsletters**, native newsletter format, ready to send
* **Video scripts**, structured scripts for video content
* **Press releases**, third-person announcements distributed to 400+ publications

## Two ways to start

**Describe your idea**, type your topic, and Pressmaster uses your brand guide and voice to generate the content.

**Import and repurpose**, paste a URL, upload a file (PDF, DOC, or slides), or paste text. Pressmaster transforms your source material into a polished piece that matches your brand voice.

You can also start from an **interview**: launch a text, voice, or video interview on your topic, then generate content directly from your answers.

## Create a piece of content

<Steps>
  <Step title="Open Instant Creation">
    Click **+ Create** and select **Instant Creation**.
  </Step>

  <Step title="Enter your idea or source">
    Type your topic, paste a link, upload a file, or pull a trend from Find Ideas. You can also start an interview to develop the idea first.
  </Step>

  <Step title="Choose your content type and settings">
    Select your format, content type, length, tone, and brand voice. For articles, enable **Web and Citation Search** to automatically pull sources and backlinks.
  </Step>

  <Step title="Review the strategy (articles)">
    For articles, Pressmaster shows you the angle, topic, strategic pillars, and tone before writing. Approve or request changes.
  </Step>

  <Step title="Review and refine in the editor">
    All content types open in the unified editor. Use **Chat with AI**, highlight-and-comment, or direct editing to refine. The editor has full access to your Twin, so edits stay consistent with your voice without re-explaining yourself.
  </Step>

  <Step title="Edit across all channels simultaneously">
    If you're creating for multiple platforms, enable **Apply to All** and changes propagate instantly across every format. Or open each draft individually to fine-tune platform-specific versions.
  </Step>

  <Step title="Add images (optional)">
    Upload your own images or let Pressmaster generate on-brand visuals, stock images, infographics, quote visuals, or cinematic carousels (LinkedIn and Instagram).
  </Step>

  <Step title="Publish or schedule">
    Publish immediately or pick a date and time. Content goes directly to your connected channels, blog, or Newsroom. **Auto First Comments** can be enabled to automatically add a first comment on LinkedIn, Instagram, Facebook, and other supported platforms after publishing.
  </Step>
</Steps>

## The unified editor

One editor handles all content types, social posts, articles, newsletters, and scripts. From the editor you can:

* **Chat with AI** to refine sections conversationally
* **SEO optimize, humanize, or improve readability**, the agent builds a multi-step plan and executes it
* **Share a feedback link** so external reviewers can comment directly on the draft
* **Publish to any destination**, social channels, blog, Newsroom, or Marketplace

## Publishing destinations

* **Social channels**, LinkedIn, Twitter/X, Instagram, Facebook, Bluesky
* **Connected blog**, WordPress, Webflow, Wix, or Ghost
* **Pressmaster Newsroom**, your branded media hub
* **Marketplace**, press release distribution to 400+ publications

## Press releases

Press releases follow a strict third-person format and are distributed through the Pressmaster Marketplace. Before submitting, ensure your release:

* Is newsworthy (product launches, funding rounds, milestones, partnerships)
* Is 300–600 words (up to 1,600 words if content remains relevant)
* Contains no promotional language or first-person narrative
* Includes a verifiable media contact name and email

Distribution typically takes 24–48 hours. A full syndication report is available in your dashboard within 24 hours of publication.

<Note>
  If you select the Marketplace as your publishing destination for an article, it will not be sent to your connected blog. Set your destination before you start writing.
</Note>

<Tip>
  Add links in comments rather than in the post body on social platforms, links in posts reduce reach due to platform algorithms.
</Tip>