> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pressmaster.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Creating Content

> Pressmaster offers four creation modes, Brainstorm, Interview, Instant Creation, and Plan Ahead, each designed for a different starting point and output goal.

Every piece of content in Pressmaster starts from the **+ Create** button. From there, you choose a mode based on where you are and what you want to accomplish. All modes share a unified editor and connect to the same creation flow, from idea to publish in one unbroken session.

<img src="https://mintcdn.com/pressmaster/qH0mw7zr_tR-U-vX/images/create-options.png?fit=max&auto=format&n=qH0mw7zr_tR-U-vX&q=85&s=ae4c71b8d7ac2b3f72ddbc3db33e7129" alt="Pressmaster creation screen showing Brainstorm, Instant Creation, and Plan Ahead options" width="927" height="577" data-path="images/create-options.png" />

<CardGroup cols={2}>
  <Card title="Brainstorm" icon="lightbulb" href="/creating-content/explore-ideas">
    Chat with your content library, analytics, interviews, and the web. Develop strategy, then hand off to creation, no copy-pasting.
  </Card>

  <Card title="Interview" icon="microphone" href="/creating-content/interview">
    Run a text, voice, or video interview on any topic. Switch modes mid-session and turn any conversation directly into content.
  </Card>

  <Card title="Instant Creation" icon="bolt" href="/creating-content/instant-creation">
    Drop in an idea and get a ready-to-post piece, social posts, articles, newsletters, press releases, or video scripts.
  </Card>

  <Card title="Plan Ahead" icon="calendar" href="/creating-content/plan-ahead">
    Build a full content plan. Let Pressmaster handle it automatically, customize your own, or repurpose existing content.
  </Card>
</CardGroup>

## Which mode should you use?

| If you want to…                                          | Use                             |
| -------------------------------------------------------- | ------------------------------- |
| Analyze what's working before deciding what to create    | Brainstorm                      |
| Develop a rough idea before committing to a format       | Brainstorm                      |
| Extract content from a conversation or your own thinking | Interview                       |
| Create one piece of content right now                    | Instant Creation                |
| Plan and create a week or more of content                | Plan Ahead                      |
| Repurpose an existing article, video, or file            | Plan Ahead → Repurpose Content  |
| Publish a quick post from inside a chat                  | Brainstorm → In-Chat Publishing |

## What happens after creation

All content you create, whether drafted, scheduled, or published, lands in your [Content Library](/content-library/overview). From there you can review, approve, reschedule, or publish any piece. Scheduled content also appears in your [Calendar](/calendar/overview).