> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pressmaster.ai/llms.txt
> Use this file to discover all available pages before exploring further.
# IdentityOS
> Your Twin, brand voice, and brand guide unified in one place, the single source of truth every agent and tool in Pressmaster draws from.
IdentityOS is the foundation of how Pressmaster understands you. Your Content Twin, brand voice, and brand guide are unified into a single system, one place to define who you are, how you think, and how you communicate. Every agent and tool in Pressmaster draws from it automatically, so you never have to re-explain yourself.
## Your Content Twin
Your Content Twin is an evolving map of how you think, your ideas, stories, values, patterns, and lived experience. It gets sharper with every training session, upload, and interaction, and makes content feel genuinely like you rather than generic AI output.
### Explore your Twin Map
Your Twin is visualized as an interactive map built around your identity, connecting your thinking across categories including:
* Stories & Anecdotes
* Frameworks & Mental Models
* Decision Patterns
* Hooks & Content Seeds
* Expertise & Domains
* Values & Principles
* Reasoning Style
* Identity & Emotion
* Proof Points & Evidence
* Vision & Predictions
* Relationships & Influences
* Opinions & Contrarian Takes
* Gaps & Tensions
* Problems & Solutions
You can zoom, scroll, and click through nodes to explore how the Twin understands your thinking. To remove a specific connection, click directly on it and delete it.
### Ways to train your Twin
Structured, topic-specific interviews that strengthen different dimensions of your identity and expertise. Sessions include Basic Interview, Identity & Values, Story & Purpose, Expertise & Knowledge, Communication & Voice, and Leadership & Execution. Complete them in any order.
Paste plain text, notes, articles, or research directly into the Twin. Upload files (PDF, DOC, slides) or add links, Pressmaster auto-scrapes linked pages and extracts insights into your knowledge map.
Go beyond reference, explore, strategize, and execute with your Twin via chat. It can save ideas, fire creation processes, and build full plans. To make it retain something, explicitly say: "Memorize this."
Enable Streaming Training in **Settings** to let the Twin automatically learn from your interviews, journals, and conversations. When disabled, the Twin learns only from what you manually upload.
### Twin IQ Score
Your **Twin IQ Score** measures how well-trained and reliable your Twin is. The score ranges from 0 to 999.
| Range | Level |
| ------- | --------- |
| 0–49 | Low |
| 50–99 | Average |
| 100–149 | Good |
| 150–200 | Excellent |
You need a score of **100 or above** to use your Twin reliably for content creation. There is no upper limit, the more data you add, the higher and more precise your score becomes.
### Using your Twin in content creation
Whenever you create content, enable your Twin by clicking the **brain icon** next to the agent. When active, the Twin makes your voice more precise, your opinions consistent, and your expertise clear. The editor also has direct Twin access, so every edit stays in your voice without re-entering context.
***
## Brand Guide, Voice Profiles & Creative Director
Your brand guidelines tell Pressmaster *what* to say, *how* to say it, and *how it should look*.
| | Purpose |
| --------------------- | ------------------------------------------------------------------------------------------------------------------------ |
| **Brand Foundation** | Your mission, target audience, positioning, and strategic principles |
| **Voice Profiles** | Your writing style, tone, sentence structure, and rhythm, manage different profiles for different contexts and platforms |
| **Creative Director** | Your visual style, guides AI-generated images to match your brand's aesthetic, colors, and design language |
### Setting up your Brand Foundation
Open **IdentityOS** and click **Set up my brand rules**. Choose how you want to build it:
* **Advanced Discovery** *(Recommended)*, a guided 5–10 minute interview that builds a complete, structured understanding of your company and brand identity
* **Do It Yourself**, define your brand identity manually by completing each section yourself; upload existing materials or write everything from scratch
* **Quick Mode**, enter your website URL and Pressmaster instantly generates a full brand guide using automatic extraction; ideal for getting started in minutes
### Setting up a Voice Profile
Open **IdentityOS** and click **Create voice profile**. Choose how you want to build it:
* **Advanced Discovery** *(Recommended)*, a 5–10 minute interview that captures how you think and speak, then turns it into your brand voice
* **Do It Yourself**, add your own rules, tone guidelines, and templates to manually shape your AI's writing style
* **Quick Mode**, answer a few quick questions to automatically generate your brand voice in just minutes
### Multiple Voice Profiles
| Plan | Voice Profiles |
| ------------ | -------------- |
| Starter | 1 |
| Pro | 2 |
| Leader | Unlimited |
| Agency plans | Unlimited |
### Creative Director
Your Creative Director defines your visual identity, guiding how AI-generated images match your brand's aesthetic, colors, and design language. Set it up once and every visual Pressmaster creates stays on-brand without you having to specify style details each time.
Click **Create creative director** in the Brand Guide section and choose how you want to define it:
* **Upload files** *(Recommended)*, upload images, PDFs, or design samples; Pressmaster analyzes your colors, typography, and layouts
* **Do It Yourself**, write a prompt describing your visual style and guidelines
* **Quick Mode**, enter a website URL and instantly generate creative direction using automatic extraction; ideal for matching an existing brand's style
***
## MCP for Identity, Twin Export
Connect your Twin and identity to any external AI tool via MCP (Model Context Protocol). Your identity travels with you across your entire AI stack, so you can use your Pressmaster Twin in Claude, Cursor, or any other MCP-compatible tool.
Your identity becomes portable. Use your Twin wherever you work.
***
## Language settings
Pressmaster generates content in the language set in **Settings > Account Settings > Default Language**. Supported languages include UK English, American English, and German.
Your Brand Guide shows "in progress" if you haven't answered every question, that's fine. Pressmaster uses whatever information you've already provided. Fill in more detail over time for increasingly personalized results.