> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pressmaster.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# See which content and formats perform best

> Compare post and article performance, and see which topics, formats, and media types are worth doing more of.

![Content tab showing post and article performance tables alongside performance-by-format and content breakdown charts](https://mintcdn.com/pressmaster/VUgATWkXe0iANkbN/images/performance-content.png?fit=max\&auto=format\&n=VUgATWkXe0iANkbN\&q=85\&s=eee5fa0d9815c500aec199cc15b5c97a)

The Content tab shows how your published posts and articles are performing individually, and which formats are worth repeating.

## Content benchmark

At the top of the tab, Pressmaster shows how your content compares to similar-size creators, for example, "Your posts performed better than 78% of creators your size", with tags for where you're over- or under-performing, engagement, reach per post, consistency, and article reads.

## Post Performance

A ranked list of your posts, switch between Recent and Top, with impressions, reach, engagement rate, and an estimated value for each.

## Article Performance

The same view for long-form articles, showing views and bounce rate per piece, switch between Recent and Top.

## Performance by Type, Topic, Format, and Media

A quadrant view plotting your content by engagement, so you can see at a glance what's worth doing more of. Switch between Type, Topic, Format, and Media to slice the same data differently.

## Content Breakdown

A donut chart of your published post mix, broken down by Type, Topic, Format, or Media, with post count, average reach, and engagement rate for each category.

> [!TIP]
>
> Use Content Breakdown alongside the quadrant view, one shows what you're publishing most, the other shows what's actually working. They don't always match.


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