> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pressmaster.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Find and qualify leads from your content

> Pressmaster identifies engaged prospects from your content, scores their fit, and can push them straight to your CRM.

![Leads tab showing identified leads with role, company, region, pipeline stage, and ICP match, alongside demographic and firmographic breakdowns](https://mintcdn.com/pressmaster/VUgATWkXe0iANkbN/images/performance-leads.png?fit=max\&auto=format\&n=VUgATWkXe0iANkbN\&q=85\&s=f4a3180558d8e4272b6ed281cd7b9090)

The Leads tab turns engagement into a pipeline. Pressmaster identifies the people paying attention to your content, scores how well they fit your ideal customer profile, and surfaces enough detail to follow up.

## Top-line stats

* **New leads identified**, count of new leads found in the period
* **ICPs identified**, leads that match your ideal customer profile
* **Pipeline value**, estimated total deal value across your identified leads

Each shows the change from the previous week.

## Leads table

Every identified lead appears in a table with their role, company, region, pipeline stage, the date they were identified, and their ICP match percentage. Each lead also shows how many times they've engaged with your content.

Search by name or company, or filter by stage, ICP match, role, or region.

### Pipeline stages

Leads move through stages as you or your agents work them:

* **Identified**, Pressmaster has surfaced the lead but no outreach has started
* **Warming up**, initial engagement or outreach is underway
* **Contacted**, direct outreach has been sent
* **In CRM**, the lead has been pushed to your connected CRM

Change a lead's stage directly from the table.

## Demographics and Firmographics

Below the leads table, two breakdowns show who's engaging with your content in aggregate:

* **Demographics**, Country, Age, and Gender
* **Firmographics**, Industry, Seniority, and Company size

## Push leads to your CRM

Connect a CRM through [Agent Studio](https://docs.pressmaster.ai/agent-studio/connectors.md#crm-and-outreach) to automatically send identified leads to it, or let your agents follow up and contact them directly.

> [!NOTE]
>
> Leads scan in real time. The tab shows your last sync time and a countdown to the next one, so you always know how current the data is.


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