> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pressmaster.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Performance

> Track your content performance across all channels, impressions, engagement, follower growth, content mix, and Brand Popularity Index, in one unified dashboard.

The Performance dashboard gives you a complete view of how your content is performing across every connected channel. Set goals, track progress, and act on insights directly from Brainstorm mode.

## Core metrics

Track all key performance indicators in one place, aggregated across channels or filtered by platform:

| Metric                           | What it measures                                                                      |
| -------------------------------- | ------------------------------------------------------------------------------------- |
| **Impressions**                  | Total number of times your content has been seen                                      |
| **Engagement Rate**              | Percentage of viewers who interacted with your content                                |
| **Likes**                        | Total likes across all platforms                                                      |
| **Shares**                       | Total shares and reposts                                                              |
| **Comments**                     | Total comments across all channels                                                    |
| **Followers**                    | Combined follower count and growth across connected platforms                         |
| **Brand Popularity Index (BPI)** | Pressmaster's composite score of your overall brand authority and content performance |

Each metric shows the current value and percentage change from the previous period, so you can instantly see whether you're trending up or down.

## Brand Popularity Index (BPI)

Your BPI is a single composite score that captures the health and momentum of your brand presence. It factors in reach, engagement, consistency, and audience growth. A rising BPI means your content strategy is working, a drop is a signal to revisit your topics, cadence, or channels.

## Content Mix Insights

Automatic tracking of your content format distribution, broken down by strategic category:

* **Growth**, content designed to expand reach and attract new audiences
* **Trust**, content that builds credibility and deepens relationships
* **Conversion**, content that drives action

Most creators don't know what percentage of their output serves which goal. Content Mix Insights makes that visible so you can publish with intention.

## Performance goal setting

Set custom performance targets, followers, impressions, engagement rate, with deadlines, and track progress directly in the dashboard. Turn ambition into accountable milestones.

## Best performing posts

Always-on tracking of your top-performing content, surfaced directly in the dashboard. Instant clarity on what's working so you know what to double down on.

## Weekly report

Pressmaster generates a **Weekly Report** summarizing your performance across the period. It's surfaced on your Dashboard at the start of each week and gives you a prioritized view of what to focus on next.

## Act on insights

From Performance, you can jump directly into Brainstorm to chat with your data, identify gaps, find opportunities, and deploy new plans without leaving the session.

<Tip>
  If your BPI drops, filter by channel to find where the biggest engagement decline happened, that's usually the clearest signal of where to focus your next batch of content.
</Tip>