> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pressmaster.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Press Release Distribution

> Distribute press releases to 400+ trusted publications, with guaranteed placement including Business Insider and Yahoo Finance.

Pressmaster's Marketplace distributes your press releases to 400+ trusted publications, with an average of 300+ syndications per release and guaranteed placement in top-tier outlets including Business Insider and Yahoo Finance.

## What is a press release?

A press release is a formal written announcement shared with media outlets about significant business events, such as product launches, company milestones, funding rounds, partnership announcements, or other newsworthy updates. Unlike blog posts or social content, press releases follow a third-person, journalistic format and are distributed directly to journalists and news sites.

## Distribution overview

* **Guaranteed media coverage** once your press release is approved and distributed
* **Average 300+ pick-ups** including top-tier magazines and news sites
* **Distribution typically takes 24–48 hours** after submission
* **Appears in Google Search and Google News** through syndication to indexed publications
* **Indexed by major AI models**, publications like Business Insider and Yahoo Finance have high domain authority, which means your release gets referenced by AI tools including ChatGPT, Claude, and Perplexity

## Create and submit your press release

<Steps>
  <Step title="Open the Marketplace">
    From your dashboard, click **New Article**, describe your announcement, and select **Press Release** as your content type. This unlocks access to the Press Distribution Marketplace.
  </Step>

  <Step title="Write or generate your press release">
    Use the AI editor to generate your press release via Quick mode or a guided interview. Configure your focus area, content length, tone, and brand voice. Press releases must be written in third-person, this is a strict distribution requirement.
  </Step>

  <Step title="Add images or videos (optional but recommended)">
    Add visuals to make your release more engaging and increase pick-up rates. Choose from the stock gallery or upload your own images and videos.
  </Step>

  <Step title="Add media contact information">
    Fill out the media contact section with a name and email address. This is required by publishers and magazines for verification and follow-up.
  </Step>

  <Step title="Review against distribution guidelines">
    Check your press release against the [distribution guidelines](/press-release/guidelines) before submitting. Releases that don't meet the standards will be rejected, which delays distribution and triggers a refund process.
  </Step>

  <Step title="Set your release date or choose instant publishing">
    Choose **Instant Publishing** to distribute immediately, or set a specific date and time to schedule your release.
  </Step>

  <Step title="Select your distribution package and submit">
    Go to **Publish Article** then **Press Distribution Marketplace**. Select your distribution package and any add-ons (such as guaranteed Business Insider placement, AP News, or international distribution for UK, Asia, or Australia). Complete payment and submit.
  </Step>
</Steps>

## After distribution

* A distribution report is available in your dashboard within 24 hours (Monday–Friday) after your release goes out
* The report includes links to every syndication placement
* You receive an email notification when the report is ready

## Frequently asked questions

<AccordionGroup>
  <Accordion title="Is coverage guaranteed?">
    Yes. Pressmaster guarantees media coverage once your press release is approved and distributed. In 95% of cases, press releases are accepted without issue.
  </Accordion>

  <Accordion title="What if my press release is rejected?">
    If your press release is rejected, you receive a full refund within 24–48 hours. The team will notify you of the reason so you can revise and resubmit if needed.
  </Accordion>

  <Accordion title="Can I cancel after submitting?">
    If you selected instant publishing, cancellation is not possible, distribution begins immediately. If you set a future release date, contact [support@pressmaster.ai](mailto:support@pressmaster.ai) to request a cancellation before the release goes out.
  </Accordion>

  <Accordion title="Can I add images or videos?">
    Yes. You can choose from the stock gallery or upload your own images and videos. Adding visuals is optional but recommended, it increases the likelihood of pick-up by media outlets.
  </Accordion>

  <Accordion title="Will my press release appear on Google?">
    Yes. Pressmaster syndicates your release to Google-indexed publications, so it appears in Google Search results and Google News when someone searches for relevant keywords or your company name.
  </Accordion>
</AccordionGroup>