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A press kit gives journalists everything they need to write about you — company background, key messaging, logos, executive bios, and contact information — all in one professional, easy-to-access page within your Newsroom. When a journalist is considering covering your company, a press kit is often the first thing they look for.

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Why you need a press kit

Without a press kit, journalists have to chase down assets and information before they can write about you. That friction reduces your chances of coverage. A well-prepared press kit removes that barrier entirely.
  • Journalists look for press kits before writing about a company — if yours doesn’t exist, they may move on to a competitor who has one
  • Saves time for both sides — all assets are in one place, reducing back-and-forth email exchanges
  • Creates a professional impression — a polished, organized press kit signals that your company is media-ready and credible
  • Works as a 24/7 media resource — journalists in different time zones can access everything they need without waiting for a response from your team

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What to include in your press kit

A complete press kit covers every asset a journalist or designer might need. Company overview A one-paragraph description of your company, including your founding story, mission, and what makes you different. Keep it factual and concise. Key stats and milestones Include numbers that establish scale and momentum — founding year, team size, number of customers, total funding raised (if applicable), and any major milestones. High-resolution logos Provide multiple formats so journalists and designers can use whichever works for their layout:
  • Light background version (PNG and SVG)
  • Dark background version (PNG and SVG)
Executive headshots and bios Professional photos and short biographies for your key leadership. Include name, title, and a two- to three-sentence bio focused on relevant experience. Product screenshots or demo images High-resolution visuals that show your product in action. These are frequently used in articles and social media coverage. Media contact information Name, email address, and phone number for the person who handles press inquiries. Make sure this is current. Recent press releases or notable coverage Link to or include your most recent press releases, and list any significant media coverage your company has received.

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Building your press kit

1

Go to your Newsroom settings

In Pressmaster, navigate to Newsroom Settings from the main dashboard.
2

Select the Press Kit section

Click on Press Kit in the settings menu to open the press kit editor.
3

Add your company overview and key facts

Enter your company description and fill in the key stats fields — founding year, team size, customer count, and any other relevant milestones.
4

Upload logo files in multiple formats

Upload your logo in light and dark background versions. Include both PNG and SVG formats where possible so journalists and designers have what they need.
5

Add executive bios and headshots

Enter the bio for each key executive and upload a professional headshot. Use high-resolution photos — at least 1200 × 1200 px.
6

Enter your media contact details

Add the name, email, and phone number of your press contact. This is the person journalists will reach out to for interviews and additional information.
7

Save and preview

Save your press kit and preview it from your live Newsroom. Your press kit is now publicly accessible to anyone who visits your Newsroom.
Include both light and dark background versions of your logo. Journalists and designers need both — providing them upfront makes it easier to get accurate coverage and reduces the chance your logo is used incorrectly.