Check your email for messages from the Pressmaster team during the review process. If edits are needed, the team will contact you. Most releases publish within 24–48 hours.
Headline quality
Your headline must have a clear news angle and properly attribute the source. A strong headline captures attention and conveys the main point of the release. Avoid: Vague or sensationalist headlines that lack attribution or news value. Non-compliant example: The headline lacked a news angle and/or attribution to the source distributing the press release.Content style
Your content must be informative, factual, and professional in tone. Do not write content that reads like an advertisement or spam. Avoid promotional phrases such as:- “FREE”
- “Make Money”
- “SALE!!!!”
- “Don’t miss this opportunity!”
Newsworthiness
Your press release must contain significant news value. Focus on timely, relevant, and audience-specific announcements such as product launches, funding rounds, partnerships, company milestones, or awards. Non-compliant example: The press release does not have sufficient news value for distribution.Writing quality
Maintain professional writing standards. Content must be clear, objective, and follow the standard press release format. Avoid:- First-person or second-person narratives
- Blog-style content, opinion pieces, articles, or listicles
- Errors in grammar, spelling, or logic
Contact information
Include complete, accurate, and credible contact details for verification or follow-up. Non-compliant example: The release lacks verifiable contact details.Keyword usage
Use keywords naturally for SEO. Do not overload your content with repetitive or irrelevant keywords. Non-compliant example: Excessive keywords that impair readability or appear manipulative.Prohibited content
The following types of content are automatically disqualified:- Personal attacks or opinions intended to harm individuals or entities
- Blog posts, open letters, or articles without clear attribution or news value
- Defamatory content, inciting hatred, racism, or malicious attacks on groups or individuals
- Sexually explicit material or content linking to explicit content
- Unauthorized comparisons between brands, entities, or products
- Advice or investment opinions promising profits or financial outcomes
- Unsubstantiated health or medical claims, including treatments, supplements, or COVID-19 cures
- Get-rich-quick schemes, MLMs, or network marketing content
- Piggybacking — using another entity’s name or ticker symbol without authorization
- Celebrity mentions without documented authorization from verified representatives
- Self-promotion for personal brand-building without a newsworthy context
- Inappropriate associations with governments or regulatory bodies
- Unapproved home testing kits lacking regulatory clearance
- April Fools’ Day releases or content designed to deceive the media or public
Objective and format
Identify the source and purpose of your release in the first paragraph. Avoid:- Endorsements without authorization
- Non-standard formats or narrative styles
Crypto assets
In addition to the general guidelines above, the following apply to crypto-related content:- CoinMarketCap listing required: All crypto assets must be listed on CMC as a Tracked Listing or ICO
- NFT projects: Must be listed or verified by CoinMarketCap’s data partners — see coinmarketcap.com/nft
- Crypto ETFs: Must have a tracked listing on CoinMarketCap
- Verified contact required: A verifiable contact person and corresponding contact information must be included
- Mining rigs, crypto farms, and cloud mining services
- Crypto scam recovery services or asset recovery claims
- Bitcoin or crypto mixers and tumblers
- Tokens or NFTs that infringe on copyright or trademark