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Credits are Pressmaster’s usage currency for every AI-powered action on the platform. Each plan includes a monthly credit allowance, and credits are only ever deducted for successful AI output, errors, retries, and clarifications never cost you credits.

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What credits cover

Credits are consumed by any action that requires AI reasoning or generation:
  • Writing, editing, and repurposing content
  • Content planning and ideation
  • Hook & angle simulations
  • Agent-based reasoning and coordination (Agent Team)
  • Twin usage, training, and chat
All non-AI features, browsing the dashboard, managing integrations, scheduling posts, are always unlimited and never consume credits.

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Credit consumption by feature

Credit usage is approximate and varies with content length and complexity. Content creation Interviews & brainstorm
Content interview credits are charged once when the interview finishes, not per turn. If you abandon an interview before finishing, no credits are consumed.
Content Twin
Twin training ingest is free while your Twin IQ Score is below 100. Once your Twin IQ passes 100, each asset costs 50 credits.
Agent Studio
The first 2 Plan Ahead idea generation runs per workspace are free, as is idea generation from the handoff path. TrendMaster trend discovery doesn’t consume credits.

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Agent Studio credit behavior

Agent Studio is a coordinated multi-agent system, not a single action. A Plan Ahead run bundles idea generation, chat and reasoning, and calendar planning. Chat turns and idea generation are billed dynamically based on actual token usage, while generating the calendar itself costs a flat 5 credits (see Content creation above).

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Features with dynamic credit usage

Some features scale their credit draw based on the depth or size of the output:

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Credit allowances by plan

Each plan includes a fixed monthly credit allowance. Credits reset on your billing date each month.

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Rollover

Your plan’s monthly credit allowance resets to your plan’s level on your billing date each month, and any unused portion of that allowance does not carry over. Additional credits, ones you’ve purchased through a top-up or been granted, are different. Those carry over month to month and remain available until you use them.

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Top-ups

If you need more credits during a billing cycle, you can purchase additional credit packs at any time. Top-ups are optional and designed for:
  • Temporary spikes in activity
  • Heavy campaign periods
  • Agency or team workflows with elevated volume
Enable auto top-up in your billing settings to prevent your credits from running out mid-project. You can set a monthly cap to stay in control of your spend.

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Checking your credit balance

Your remaining credits are always visible in your dashboard. You do not need to navigate to a separate page, the balance updates in real time after each AI action.
Credits are deducted only for successful AI actions. If the AI returns an error or you retry a generation, no credits are consumed.