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Credits represent AI work done on your behalf. Every time Pressmaster writes, edits, repurposes, plans, simulates hooks, or runs agent reasoning, it draws from your credit balance. You never deal with tokens, compute costs, or technical limits, credits abstract all of that into one simple, predictable currency that resets to a set level each month.

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What credits cover

Credits are used for any action that involves AI:
  • Writing, editing, and repurposing content
  • Content planning and ideation
  • Hook & angle simulations
  • Agent-based reasoning and coordination (Agent Team)
Non-AI features, like browsing the dashboard, managing integrations, or scheduling posts, are always unlimited and never consume credits.

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Credit consumption by action

Credit usage is approximate and may vary slightly based on content length and complexity. Content creation Interviews & brainstorm Content interview credits are charged once when the interview finishes, not per turn, and abandoned interviews cost nothing. Content Twin Twin training ingest is free while your Twin IQ Score is below 100, then costs 50 credits per asset. Agent Studio Some features scale based on output depth. Agent Studio chat turns and Plan Ahead idea generation are billed dynamically based on actual token usage, while generating the Plan Ahead calendar itself costs a flat 5 credits (see Content creation above). The first 2 Plan Ahead idea generation runs per workspace, and idea generation from the handoff path, are free. TrendMaster trend discovery doesn’t consume credits.

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Credits per plan

Each plan includes a monthly credit allowance:

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Rollover

Your plan’s monthly credit allowance resets on your billing date each month, and any unused portion of that allowance does not carry over to the next month. Additional credits you’ve purchased through a top-up or been granted are different: those carry over month to month and remain available until you use them.

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Top-ups

If you need more credits mid-cycle, you can purchase a top-up at any time. Top-ups are optional and are designed for heavy campaign periods, temporary spikes in activity, or larger agency and team workflows. You can also enable auto top-up to prevent interruptions, with a monthly cap to stay in control of spend.
You always see your remaining credits in the dashboard. Credits are deducted only for successful AI actions, errors, retries, and clarifications never consume credits.