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Every piece of content in Pressmaster starts from the + Create button. From there, you choose a mode based on where you are and what you want to accomplish. All modes share a unified editor and connect to the same creation flow, from idea to publish in one unbroken session. Pressmaster creation screen showing Brainstorm, Instant Creation, and Plan Ahead options

Brainstorm

Chat with your content library, analytics, interviews, and the web. Develop strategy, then hand off to creation, no copy-pasting.

Interview

Run a text, voice, or video interview on any topic. Switch modes mid-session and turn any conversation directly into content.

Instant Creation

Drop in an idea and get a ready-to-post piece, social posts, articles, newsletters, press releases, or video scripts.

Plan Ahead

Build a full content plan. Let Pressmaster handle it automatically, customize your own, or repurpose existing content.

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Which mode should you use?

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What happens after creation

All content you create, whether drafted, scheduled, or published, lands in your Content Library. From there you can review, approve, reschedule, or publish any piece. Scheduled content also appears in your Calendar.