The Performance dashboard gives you a complete view of how your content is performing across every connected channel. Set goals, track progress, and act on insights directly from Brainstorm mode.
Core metrics
Track all key performance indicators in one place, aggregated across channels or filtered by platform:
Each metric shows the current value and percentage change from the previous period, so you can instantly see whether you’re trending up or down.
Brand Popularity Index (BPI)
Your BPI is a single composite score that captures the health and momentum of your brand presence. It factors in reach, engagement, consistency, and audience growth. A rising BPI means your content strategy is working, a drop is a signal to revisit your topics, cadence, or channels.
Content Mix Insights
Automatic tracking of your content format distribution, broken down by strategic category:
- Growth, content designed to expand reach and attract new audiences
- Trust, content that builds credibility and deepens relationships
- Conversion, content that drives action
Most creators don’t know what percentage of their output serves which goal. Content Mix Insights makes that visible so you can publish with intention.
Set custom performance targets, followers, impressions, engagement rate, with deadlines, and track progress directly in the dashboard. Turn ambition into accountable milestones.
Best performing posts
Always-on tracking of your top-performing content, surfaced directly in the dashboard. Instant clarity on what’s working so you know what to double down on.
Weekly report
Pressmaster generates a Weekly Report summarizing your performance across the period. It’s surfaced on your Dashboard at the start of each week and gives you a prioritized view of what to focus on next.
Act on insights
From Performance, you can jump directly into Brainstorm to chat with your data, identify gaps, find opportunities, and deploy new plans without leaving the session.
If your BPI drops, filter by channel to find where the biggest engagement decline happened, that’s usually the clearest signal of where to focus your next batch of content.
