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Content tab showing post and article performance tables alongside performance-by-format and content breakdown charts The Content tab shows how your published posts and articles are performing individually, and which formats are worth repeating.

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Content benchmark

At the top of the tab, Pressmaster shows how your content compares to similar-size creators, for example, “Your posts performed better than 78% of creators your size”, with tags for where you’re over- or under-performing, engagement, reach per post, consistency, and article reads.

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Post Performance

A ranked list of your posts, switch between Recent and Top, with impressions, reach, engagement rate, and an estimated value for each.

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Article Performance

The same view for long-form articles, showing views and bounce rate per piece, switch between Recent and Top.

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Performance by Type, Topic, Format, and Media

A quadrant view plotting your content by engagement, so you can see at a glance what’s worth doing more of. Switch between Type, Topic, Format, and Media to slice the same data differently.

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Content Breakdown

A donut chart of your published post mix, broken down by Type, Topic, Format, or Media, with post count, average reach, and engagement rate for each category.
Use Content Breakdown alongside the quadrant view, one shows what you’re publishing most, the other shows what’s actually working. They don’t always match.