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Narrative tab showing brand identity, brand archetype, and what-you-stand-for claims with confidence scores The Narrative tab shows how your content adds up over time, not any single post, but the brand identity, strengths, and risks it’s building in aggregate. It’s based on how AI models and readers interpret your published posts.

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Narrative strength

A score, for example “Your narrative is Established, based on your last 42 posts”, shows how much signal Pressmaster has to work with. More published content sharpens the analysis.

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Brand identity

A short summary of how you come across, plus your defining traits, primary strength, and any perception risk, a way you might be read that differs from your intent.

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Brand archetype

Your content is mapped to a primary, secondary, and supporting brand archetype, for example Systems Architect, Challenger, Builder, with an explanation of how each shows up in your writing.

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Evidence

Specific claims or lines from your own posts that most strongly support the brand identity, each with a confidence score.

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What you stand for / What you don’t stand for

Two lists of positioning claims drawn from your content, each backed by the number of posts supporting it and a confidence score. Claims marked Rising are gaining strength across your recent posts.
If a claim under “What you don’t stand for” surprises you, check the posts behind it. It usually means a post was read differently than you intended.