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Documentation Index

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The Pressmaster Marketplace distributes your press releases to 400+ trusted publications, with an average of 300+ syndications per release and guaranteed placement in top-tier outlets including Business Insider and Yahoo Finance.

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Distribution overview

  • Guaranteed media coverage once your press release is approved and distributed
  • Average 300+ pick-ups including top-tier magazines and news sites
  • Distribution typically takes 24–48 hours after submission
  • Appears in Google Search and Google News through syndication to indexed publications
  • Indexed by major AI models — publications like Business Insider and Yahoo Finance have high domain authority, meaning your release gets referenced by AI tools including ChatGPT, Claude, and Perplexity

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How to submit a press release

1

Create your press release

From + Create, select Instant Creation and choose Press Release as your content type. Use the AI editor to generate your release via Quick mode or a guided interview. Press releases must be written in third-person — this is a strict distribution requirement.
2

Add images or videos (optional but recommended)

Add visuals to make your release more engaging and increase pick-up rates. Choose from the stock gallery or upload your own images and videos.
3

Add media contact information

Fill out the media contact section with a name and email address. This is required by publishers and magazines for verification and follow-up.
4

Review against distribution guidelines

Check your press release against the guidelines below before submitting. Releases that don’t meet the standards will be rejected, which delays distribution.
5

Set your release date

Choose Instant Publishing to distribute immediately, or set a specific date and time to schedule your release.
6

Select your distribution package and submit

Go to Publish > Press Distribution Marketplace. Select your distribution package and any add-ons (guaranteed Business Insider placement, AP News, or international distribution for UK, Asia, or Australia). Complete payment and submit.

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Distribution guidelines

Your press release must meet the following standards to be accepted:
  • Must be newsworthy — product launches, funding rounds, partnerships, company milestones, or awards qualify; purely promotional content does not
  • Recommended length: 300–600 words — up to 1,600 words accepted if the content remains relevant
  • No promotional or sales language — avoid phrases like “FREE”, “Don’t miss this!”, or anything that reads like an advertisement
  • Must be written in third-person — first-person and second-person narratives are not accepted
  • Must include factual, verifiable information — unsubstantiated claims or financial promises are prohibited
  • Complete media contact required — include a verifiable name and email address
  • No prohibited content — personal attacks, defamatory content, or deceptive content are automatically disqualified

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After distribution

  • A distribution report is available in your dashboard within 24 hours (Monday–Friday) after your release goes out
  • The report includes links to every syndication placement
  • You receive an email notification when the report is ready

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Frequently asked questions

Yes. Pressmaster guarantees media coverage once your press release is approved and distributed. In 95% of cases, press releases are accepted without issue.
If your press release is rejected, you receive a full refund within 24–48 hours. The team will notify you of the reason so you can revise and resubmit.
If you selected instant publishing, cancellation is not possible — distribution begins immediately. If you set a future release date, contact support@pressmaster.ai before the release goes out.
Yes. Pressmaster syndicates your release to Google-indexed publications, so it appears in Google Search and Google News when someone searches for relevant keywords or your company name.